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Science & Technology

With my previous background in Sport, Exercise & Nutrition, I neither had positive experiences nor an apt interest in technology as such. Admittingly, I did have an appreciation for sports technology and ergonomics, particularly trainers and sports equipment. Since embarking on the course, I have developed a high interest in emerging technologies and methods to visually present work to clients.  For instance, colleagues in my cohort are able to use software programs such as Adobe Photoshop and Illustrator to produce visually appealing work to our clients. The clients seemed highly captivated by these presentations and I felt they were more persuaded to take these ideas on. From a multidisciplinary perspective, I am glad we had members of the cohort who were capable of such tasks, which for me helps communicate my ideas more effectively by working together on client presentations.

While I have limited knowledge in this area, I am impressed with the final edition. I used an iterative approach with this e-portfolio and made adjustments accordingly. In addition, by having such a novice understanding in technology, I decided to take inspiration from others when contemplating the design of the website. This concept was also popularized by David Kord Murray in his book, "Borrowing from brilliance" (Murray, 2009). Even the likes of Picasso exclaimed, "Good artists copy, great artists steal."

"...(Colleagues) use software programs such as Adobe Photoshop and Illustrator to produce visually appealing work to our clients...The clients seemed highly captivated by these presentations."

 

- George Williams

Unfortunately, due to the workload of the course, I have been unable to improve in this area, but instead have focused on web design throughout semester one. Wix.com was my choice of a website-building platform, mainly because I had no knowledge of html and coding, and found it easy to use for my level of expertise. 

For future reference, I feel competent building an attractive website, therefore I will attempt to work on other software programs to enhance my presentation effectiveness. Especially in Project Azione, where I created business growth for the company, yet could not quite address it to the client properly - instead, my contribution was a compelling yet unappealing business plan. If equipped with the knowledge of Photoshop, I could have convinced my client much easier to take my idea on board.

Photography and film were also two areas where I had virtually no existing knowledge. Through learning the importance of presenting work, I began to understand the need to improve both these skills. Lectures provided me with a basic understanding of photography. John Kearvell, of Northumbria University summarises below the main criteria to satisfy a quality photo.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Due to time constraints of semester one,

I could only manage a basic grasp but took

this on board and began practising taking

shots with my own Nikon D3200. The camera

itself I feel is a good choice, with a dynamic

range of 10ev at an ISO setting of 1600 -

meaning less clipping occurs to my images, 

and therefore better quality. Examples are

included within this e-portfolio. (Also, see right).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I also decided to experiment with videography. I believe this would enhance my e-portfolio and show further learning within this knowledge strand. I thoroughly enjoyed working on the mini-documentary and have gained confidence in this new skill. In a multidisciplinary environment, I feel I can contribute more, especially in client presentations when proposing an idea. This in turn should improve the chances of the client understanding our interventions/solutions in projects. I have kept this in mind for future project work. The documentary I have produced will be shown during Semester 1 presentation.

 

A future objective of mine is to attempt to incorporate more technology in following projects. In particular, 3D printing I felt was an obvious choice for Project North Star Housing Group. With the intention of producing a brief for interior designers to take into implementation, I believe creating a 3D model would allow the design team to better comprehend our proposal. A tangible artifact as such, this use of new technology would benefit our presentation to our client. My adaptation to the 3D modelling technology, was to combine it with the Business Model Canvas, making it possible to view a floor plan, while highlighting the reasons for the new design and how it aligns with the organizations' values, culture and strategy.

 

 

 

An interest in public health and sustainability has

led me to admire technological advancements in

this discipline. It is imperative that we pursue such

advancements to achive a healthier, global

population - which also aligns with my personal

ambitions. 

 

Back in September of this year, a coalition was

formed by famous entrepeneurs such as Bill Gates

and Richard Branson, to solve global energy issues

by investing heavily in clean electricity generation

and transportation; as well as agriculture (Tweed,

2015). This public-private partnership should

advance sustainable technology remarkably.

 

 

Meanwhile, over at CalTech, a recent breakthrough has allowed clean hydrogen (sourced from water, not fossil fuels) to transfer into electricity - with only oxygen as a by-product (Ackerman, 2015). It runs at 10% efficiency for up to 40 hours, from just a single centimetre prototype, producing about 0.8 microliters of hydrogen per second. While the efficiency can be criticized, this method to generate electricity is sustainable and clean. Furthermore a published article in Energy, Environmental Science by the Royal Society of Chemistry, claims the company are now attempting to integrate the solar-driven water-splitting system to become efficient, safe, stable and manufacturable (Verlage et al., 2015). This revelation in technology means serious, global problems can be solved using a sustainable approach. It not only produces socially desirable value - it provides essential value for people who rely on it to survive. The impact is both tremendous and intrinsically rewarding. In future projects that consider sustainable innovation, and/or improving health and the environment - this technology is certainly applicable.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Further innovative technologies are summarized here.

 

Overall, I have enjoyed learning new knowledge within this module. I certainly feel more aware of 

technology - not only just to improve presentation of work, but to understand that technological breakthroughs also influence disruptive innovation and therefore the world of business as a whole. Keeping track of new, emerging technologies has definitely become an objective moving forward to next semester.

3 Main Considerations - Taking a quality photo

 

  1. Composition - Positioning of visual elements in a frame

  2. Focus - Area of Image that's in acceptable focus

  3. Exposure - Amount of light per unit data (ISO, aperture & shutter speed)

 

(Kearvell, 2015)

I understand that building these skills will hopefully increase my employment potential. Now I am able to improve my CV, personal professional website and presentation skills, by importing better quality images. A higher appreciation in this field now exists, and will help in my continued professional development.

(CalTech, 2015)

References:

 

Ackerman, E. (2015). Artificial Leaf Is 10 Times Better at Generating Hydrogen from Sunlight.Energywise. Retrieved from http://spectrum.ieee.org/energywise/energy/renewables/artificial-leaf-is-ten-times-better-at-generating-hydrogen-from-sunlight

 

CalTech,. (2015). Solar Fuels Prototype in Operation. Retrieved from https://www.youtube.com/watch?v=mul7rLCZbC0

 

Murray, D. (2009). Borrowing brilliance. New York, N.Y.: Gotham Books.

 

Tweed, K. (2015). Bill Gates and Tech Billionaires Launch Clean Energy Coalition. Energywise. Retrieved from http://spectrum.ieee.org/energywise/energy/renewables/bill-gates-and-tech-billionaires-launch-clean-energy-coalition

 

Verlage, E., Hu, S., Liu, R., Jones, R., Sun, K., & Xiang, C. et al. (2015). A monolithically integrated, intrinsically safe, 10% efficient, solar-driven water-splitting system based on active, stable earth-abundant electrocatalysts in conjunction with tandem III–V light absorbers protected by amorphous TiO 2 films.Energy Environ. Sci., 8(11), 3166-3172. http://dx.doi.org/10.1039/c5ee01786f

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